Brand Extension Rules

Author: Rice Aroma
Publisher:
Publish Date: 2006-05-01
Features: This book starts from the perspective of small and medium-sized enterprises (SMEs) and comprehensively elaborates on the concept and forms of brand extension, providing clear ideas and practical implementation plans for SMEs to engage in brand extension. It also conducts an in-depth analysis of common misconceptions during the extension process and offers effective methods to avoid them.