Business warfare has its own code of conduct - behind all kinds of competitive tactics

Author: Zhou Huizhong
Publisher:
Publish Date: 2006-05-01
Features: Price wars have erupted one after another in China, affecting industries such as home appliances, telecommunications, and aviation. Both China National Petroleum (CNPC) and China National Petrochemical Corporation (Sinopec) have engaged in fierce price wars to gain market share. Business Warfare: The Right Way takes the media and public's focus on how Chinese companies can break free from the price war trap as its starting point. It provides an in-depth analysis of the causes and consequences of price wars and proposes a series of effective methods to break the deadlock and escape the, targeting overcapacity as the root cause of such conflicts. The author aims to teach readers to analyze and respond to various challenges and difficulties encountered in business using economic and managerial thinking, avoiding arbitrary and misguided decisions. This book is far more than just a collection of cases or tedious theoretical explanations—it emphasizes the underlying economic principles behind business strategies by showcasing their cleverness and cunning. The exquisite illustrations by renowned cartoonist Xu Qingtian also add to the book's appeal. As an outstanding economic and management read, it offers unexpected inspiration and insights to a wide audience, including ordinary consumers, business managers, and government officials. At the same time, it serves as an invaluable reference for MBA and EMBA students.