A Discussion on International and Domestic Exhibitions

Author: Zhang Wenjian
Publisher:
Publish Date: 2006-05-01
Features: The exhibition industry is developing rapidly in the world today, and its influence in social, economic, political, and other aspects is becoming increasingly prominent. It is one of the most dynamic global industries. This book mainly collects representative writings and speeches from domestic and international exhibition fields in recent years, especially the speeches of leaders from the three major authoritative world exhibition organizations. It reflects new research findings and development trends in the exhibition industry. The content includes exhibition economy, exhibition industry, exhibition market, exhibition supply, exhibition management, exhibition education, exhibition activities, and exhibition venues, covering MICE meetings (meeting, incentive travel, convention, exhibition).