Chinese-style direct selling simulation scenario training

Author: Chen Qisheng, Editor-in-Chief
Publisher:
Publish Date: 2006-05-01
Features: This book is guided by the "Direct Selling Regulations" and the "Prohibition of Pyramid Schemes Regulations," starting from the overall trend of China's market economy development and the current state of Chinese-style direct selling. It provides in-depth analysis on nine key issues: how to understand the essence of Chinese-style direct selling, how to cultivate a winning mindset, how to develop new customers, how to handle customer rejections, and how to successfully guide customers to purchase. The book extracts the most critical challenges in direct selling. To address these challenges, the author selects and designs the most representative direct selling scenarios. Based on fair and insightful evaluations and analyses of the success and failures in each scenario, the book summarizes practical direct selling operational points tailored to the Chinese market. It extends from special scenarios to real-world situations, offering comprehensive guidance for direct sellers' practices. This book can be used for collective training by direct selling companies, group exercises by direct selling teams, and self-improvement by direct sellers.