Effective Management of Small Businesses: Entrepreneurship in Practice (7th Edition)

Author: (USA) S.C. Narayan Murthy
Publisher:
Publish Date: 2006-05-01
Features: "Effective Management of Small Businesses – Entrepreneurship in Practice" (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The book is centered around entrepreneurs and business managers, following the logical sequence of challenges small businesses may face from their establishment to growth. It thoroughly discusses topics from developing reliable business plans for entrepreneurial preparation, to financing concerns most critical in the early stages of entrepreneurship, and then to sensitive issues such as profitability and personnel management during the development of small businesses. The book provides numerous actionable practical techniques and inspiring, illustrative examples for reference. One of the most distinctive features of the book is its practicality. Each chapter includes:
- The "Entrepreneur’s Journey" column, which shares real-life success stories and lessons from failures to serve as references for readers.
- The "Winning Competitive Advantage" column, which offers feasible suggestions for specific problems.
- The "Global Small Business" column, which showcases important opportunities in the global economic landscape for students.
At the end of each chapter, in addition to a "Chapter Summary" aligned with learning objectives and corresponding discussion questions, there is a novel practical exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing numerous online references and examples of entrepreneurs developing their online capabilities, each chapter includes the "Net Links" column, which introduces how to leverage online resources and use the internet as a business tool. This helps readers become more "web-savvy" entrepreneurs and utilize the power of the internet to grow their businesses.
Target Audience: Business administration students and faculty, aspiring entrepreneurs, and current entrepreneurs and business managers who are establishing and operating their own enterprises.