Legends of Old Beijing - [Signboards. Banners. Urban Life]

Author: Liu Qiulin
Publisher:
Publish Date: 2006-06-01
Features: This book is divided into three parts: "Time-Honored Brands," Store Signs, and Urban Life. Regarding Beijing's time-honored brands, those that have survived to this day are the cream of the crop. Through their own struggles, strict quality standards, and unwavering integrity, they have miraculously maintained a significant place in today's society after centuries of changes. It can be said that the history of every time-honored brand is a book, a legend. We cannot introduce every single brand comprehensively, so we have selectively chosen some with distinctive characteristics to present to readers, hoping that everyone can understand the value. The symbols of Beijing's time-honored brands are closely tied to its profound cultural heritage, especially the early national commercial culture. In bustling areas like Dongsi, Xidan, Gulou, Qianmen, and Dashilar, shops are densely packed, with various commercial brands everywhere. The names and signs of many shops are of high cultural refinement, something difficult to compare with other cities. Many entrepreneurs put great effort into choosing auspicious names for their businesses, believing that a good name is half the success of the business.