Marketing Management Tutorial

Author: Zhou Jianbo
Publisher:
Publish Date: 2005-08-01
Features: This book consists of four parts: Marketing Philosophy, Analyzing Market Opportunities, Developing Marketing Strategy, and Marketing Tactics. Its main features are twofold: First, profound ideological depth. The author begins with marketing philosophy, combining modern economic research to reveal the essence of the relationship between marketing, businesses, and customers. In the author's view, marketing is everywhere in life, in everything, and everyone is involved in marketing. Second, an easy-to-understand presentation style. The book uses examples from everyday life, marketing events around us, the principles behind these events, and the philosophy behind these principles,，. The focus is subtle, yet the meaning is profound. In summary, the book is closely tied to China's specific market conditions, reflecting a strong Chinese flavor and is suitable for various adult education students.