E-commerce Basics and Applications (with CD-ROM)

Author: Yue Yanping
Publisher: Peking University Press
Publication Date: 2001-05-01
Features: This book introduces an overview of the development of e-commerce, relevant concepts of e-commerce, and the technical framework of e-commerce. It also explains the general steps for establishing an online supermarket, such as how to apply for supporting security facilities for online payments, how to plan and purchase the hardware and software needed for your website, and the basic system installations required for building an e-commerce website. Additionally, it covers how to organize your content, how to monitor operational effectiveness, establish the front-end and back-end management systems for an online supermarket, and understand how to receive orders, make purchases, sell products, allocate inventory, conduct stock checks, and provide after-sales service online. It also includes knowledge related to business intelligence.