Creating Real Estate Sales Stars - Practical Training Manual for Sales Personnel

Author: Huang Wei
Publisher:
Publish Date: 2006-05-01
Features: This book integrates the practical essence of over 100 real estate enterprises, serving as a reference book for training employees for more than 1,000 real estate sales managers and directors. It is revered by over 5,000 real estate sales elites as a professional treasure. The book is divided into two parts: the Basics and the Advanced.
The Basics section starts with the fundamental theoretical knowledge of real estate sales personnel, explaining basic concepts, foundational knowledge, the general process of real estate sales, customer etiquette, routine sales techniques, handling customer inquiries, and payment calculations. The Basics aim to help you solidify your foundation and lay a solid groundwork for achieving your goals.
The Advanced section will help you quickly improve your qualities to possess the traits of a real estate salesperson, understand the 14 key cognitive aspects of real estate sales personnel, master the five golden steps of successful sales, gain insights into customers' buying psychology and behavior, and learn the tricks to resolving difficult issues. The Advanced section aims to pave a shortcut for you to achieve excellence.