No Right or Wrong - A Review of Chinese Marketing

Author: Liu Yongju
Publisher:
Publish Date: 2006-03-01
Features: The content of this book is mainly composed of selected articles published by the author in the past two years, supplemented by newly written articles. The main focus of the articles is to elaborate on marketing issues in the current Chinese market and express the author's viewpoints, which is why the title of the book has been chosen. Many of the articles in this book have sparked much discussion and reflection, and many of the contents are specific problems and manifestations occurring in the Chinese market today. As an author who has invested a significant amount of time in enterprises and the market, the author has a deep understanding and insight into these issues, and hopes to share them with a broad audience of marketing professionals for reference. The entire book is filled with practical insights gained from real-world experience, not just a pile of theories. We hope readers do not find it overly theoretical.
Someone once said that my articles are practical and highly operational. But I have also heard that some readers find my articles highly theoretical and difficult to read. The author believes the key lies in their different perspectives. Some people have been working on the front lines of the market for a long time and have a deeper understanding of the content I discuss, so they find it very practical. Others may belong to different industries or have not yet been exposed to these aspects of marketing, which is why they have different opinions and views. However, the author would like to clarify that the author has genuinely presented real-world problems and dissected them to reveal their essence.