School Marketing - Positioning and Promotion to Win Competition

Author: Chu Hongli
Publisher:
Publish Date: 2006-04-01
Features: This book examines the management and competitive behavior of schools from the perspective and methods of marketing, and provides a series of effective suggestions for schools to win in fierce competition. How to effectively recognize and utilize the techniques and methods of school marketing. How to scientifically analyze the environment of school marketing (including the macro environment and micro environment). How to analyze and identify education consumers and how to effectively segment the education market. How to identify and analyze competitors and how to position among numerous market targets. How to integrate target positioning to create distinctive educational services and disseminate distinctive educational concepts.