Public Relations Communication Art - (Second Edition)

Author: Zhang Yansong
Publisher:
Publish Date: 2006-05-01
Features: Without etiquette, one cannot survive; without etiquette, one cannot succeed; without etiquette, a country cannot be at peace. Etiquette is a set of behavioral norms formed and recognized in social interactions, reflecting the moral standards and spiritual outlook of a nation, region, or society. In modern society, etiquette is the means through which people engage in social interactions; nothing can be done without it. The success of an individual's career depends on 15% personal effort and 85% on good interpersonal relationships. This book teaches you the art of communication by covering three aspects: interpersonal communication, language skills, and social etiquette. It is particularly suitable for students of various higher education institutions, especially vocational and technical colleges, as well as professionals in public relations, marketing, and other business fields who wish to understand etiquette, master etiquette norms, and enhance their cultural literacy.