Organizational communication

Author: Hu Hening
Publisher:
Publish Date: 2006-03-01
Features: This book is based on the academic tradition of Western classical organizational communication, integrating knowledge from various disciplines such as communication studies, management, organizational theory, sociology, economics, psychology, and cultural anthropology. It discusses the interactive role of the organizational environment and the communication process, explores the fundamental principles of internal, inter-organizational, and external communication, and introduces methods and techniques for organizational communication.