Marketing Case Studies: Selection and Analysis - (Third Edition)

Author: Zhu Hua
Publisher:
Publish Date: 2006-05-01
Features: This book compiles typical cases of domestic and foreign enterprises in marketing activities, presenting readers with vivid and substantial materials that showcase a variety of excellent corporate practices. It enables readers to learn by example and apply knowledge to different situations. Additionally, to help readers focus on the key issues addressed in each case, we have written "Case Analysis" for each case, guiding readers to further analyze the cases in the format of "Thinking · Discussion · Training." This book is suitable as a supplementary textbook for marketing courses, as well as a training manual for corporate positions and a self-study guide for marketing professionals. It serves as both a valuable reference for students in middle and high schools and a useful resource for marketing workers and employees in enterprises.