International Communication and External Publicity

Author: Cai Jiufen
Publisher:
Publishing Date: 2000-08-01
Features: This book collects over 40 papers by faculty and students from the International Communication College. Some of them have already been published in relevant journals, while most are newly created upon invitation. The book also includes several articles by domestic experts who have profound expertise in international communication and external publicity. The entire book is divided into six parts, discussing the current trends in international communication and external publicity, the countermeasures we should take, the content and techniques of external publicity, and how to cultivate qualified external publicity talents in the new historical period. All the content covered in the book are issues we encounter in teaching, research, and practical activities.