Successful Promotion - 100 Golden Rules and Practices

Author: Feng Zhang
Publisher:
Publish Date: 2006-05-01
Features: "In recent decades, the spending on promotions by companies in France and other Western countries has grown rapidly, exceeding the growth rate of advertising expenses, and the proportion of promotional funds in the marketing budget has also increased." In August 2005, a famous shopping mall in Beijing achieved sales of 130 million yuan and 2 million visitors during a continuous 60-hour promotional event. Geely, a model of China's economy car, launched a nationwide promotional campaign with the ultra-low price of "Affordable Luxury Car32000," surpassing 10,000 units in sales in just one month in February 2004—three times the industry average of 3,000 units per car—and creating a sales miracle. This book introduces more than 80 promotional methods, which are the most numerous and comprehensive in similar books currently available. The selected examples are also outstanding. In summary, the book's greatest features are the abundance of methods, rich examples, and strong practicality.