How to Develop a Marketing Plan

Author: Zhu Qiangxin
Publisher:
Publish Date: 2006-05-01
Features: As the founder of the "New Practical Marketing" school, Mr. Zhu Qiangxin never adheres to traditional marketing theories. Instead, he formulates marketing strategies based on the times and the specific circumstances. He believes that the key to successful marketing lies in emphasizing planning and execution while balancing strategy and innovation. A company's marketing plan is the head of all plans, and the soul of a marketing plan lies in its practicality and innovation. Therefore, Mr. Zhu Qiangxin repeatedly emphasizes the importance of formulating marketing plans. In this book, Mr. Zhu Qiangxin does not delve deeply into marketing knowledge and theories but instead weaves the innovative concept of marketing throughout the entire book. Readers will not only understand the operational process of formulating marketing plans but also quickly grasp the mysteries of marketing innovation. This book is a summary of Mr. Zhu Qiangxin's 20 years of marketing experience. By studying this book diligently, you will discover: Marketing is actually very simple!