Innovation and Entrepreneurship Spirit

Author: Peter F. Drucker (USA)
Publisher:
Publish Date: 2002-09-01
Features: This is a book with practical value, not just providing introductory knowledge. Instead, it discusses what innovation and entrepreneurship are, as well as when and why they should be carried out, through the narration of policy and decision-making, opportunities and risks, institutions and strategies, staffing, wages, and bonuses. This book is divided into three parts: (1) Innovation in Practice; (2) Entrepreneurship in Practice; (3) Entrepreneurial Strategy. Each part covers a different aspect of innovation and entrepreneurship, rather than a stage.
Part Innovation in Practice views innovation as a purposeful activity and a discipline. It first tells us where and how entrepreneurs can seek innovation opportunities. Then, it discusses the key considerations for developing an idea into a self-sustaining business or service organization.
Part Entrepreneurship in Practice focuses on the institutions capable of engaging in innovation.
Part Entrepreneurial Strategy discusses how to successfully introduce an innovation into the market.
This book is divided into three parts: Part Innovation in Practice tells entrepreneurs where and how to seek innovation opportunities; Part Entrepreneurship in Practice explores corporate management from three domains: existing businesses, public service institutions, and new ventures; Part Entrepreneurial Strategy discusses how to successfully introduce an innovation into the market.