Chief Operating Officer - Business Operations and Management

Author: Qin Zhihua
Publisher:
Publish Date: 2006-04-01
Features: In the modern corporate governance structure, the Chief Operating Officer (COO) is responsible for assisting the Chief Executive Officer (CEO) in implementing management and operational decisions, roughly equivalent to the Executive Vice President of a company. As a planned production and operation organization, the company relies on a certain authority for its operation, with the authority center often being the CEO (sometimes the Chairman). The COO, under the support of this authority, carries out comprehensive arrangements and coordination of daily operations, serving as the overall commander at the front line of production and operation. Therefore, unlike the CEO, who is often appointed by the founder or senior figures in the company, the COO is more likely to hire professional managers. In this position, all functional activities of corporate management, including planning, organizing, leading, and controlling, are fully carried out. This book takes this role as a starting point to systematically describe and analyze the functional tasks of corporate management in a contextual manner, serving as a practical application of management theory. The purpose of EMBA education is to enhance students' practical skills from a theoretical perspective. This book focuses on this requirement, dedicating itself to theoretical analysis based on practical problems and emphasizing the logical completeness of the content structure. Therefore, in addition to serving as an EMBA textbook, it is also suitable for on-the-job training and self-study for corporate management personnel.