Management Fundamentals: Core Concepts and Applications - (English Edition) (4th Edition)

Author: Robinso
Publisher:
Publish Date: 2006-04-01
Features: This book is one of the series "Selected Textbooks for MBA Core Courses · English Edition," which collects authoritative works from experts in various disciplines of economics and management in the United States. It has been carefully selected and compiled by renowned scholars from the Guanghua School of Management at Peking University and other well-known universities. The series includes in-depth theoretical guidance and rich teaching cases, truly making it an outstanding selection of MBA textbooks. The entire series covers most of the core courses of the Peking University MBA program, including: Management, Marketing, Strategic Management, Management Information Systems, Operations Management, Human Resource Management, Business Communication, International Finance, Financial Management, Decision Analysis, Monetary Banking, Accounting, and more. Additionally, several advanced elective courses have been added on top of these core subjects. As an introductory textbook on management, it covers the fundamental principles of management; explains management concepts and practical research methods, closely linked to real-world management work; reflects current trends in management and organization theory; and introduces the latest research findings in the field. Bestseller: The author of this book, Stephen P. Robbins, has been used as a management textbook by over a thousand universities and business schools in the United States, including Stanford, and has also been adopted by over a thousand universities in countries and regions such as China, Canada, Australia, New Zealand, Singapore, the Netherlands, and Scandinavia as teaching materials. Applicability: This book is suitable for MBA students, senior undergraduate students in management principles, administrative management, and management and organizational behavior courses. It can also be used as a training textbook and reference book for management personnel in various enterprises and companies.