Introduction to E-commerce

Author: Zhou Heli
Publisher:
Publish Date: 2006-05-01
Features: This book primarily introduces the basic principles, technologies, and applications of e-commerce. The entire book consists of 8 chapters, covering concepts of e-commerce, the technical foundation of e-commerce, security management in e-commerce, the payment system of e-commerce, e-commerce and network marketing, e-commerce and logistics, application management in e-commerce, and the construction of e-commerce systems. The book also emphasizes the cultivation of practical skills, providing over 10 typical application cases in relevant chapters. Additionally, each chapter includes 10 review and reflection questions and 5 hands-on and practical training exercises. Solving the review questions helps students consolidate their learning, while practicing the hands-on and training exercises can preliminarily develop students' hands-on ability to address practical e-commerce problems. It can be said that this is a good introductory textbook for learning e-commerce. The book can serve as teaching material or supplementary resources for higher vocational colleges, general higher colleges, information management, e-commerce, computer applications, economic management, business management, and related majors. It can also be used as training material for e-commerce courses and self-study books.