Acquirer - Thoughts and Lessons for Building an Enterprise Empire

Author: Kotler Keller
Publisher:
Publish Date: 2006-05-01
Features: This book reveals how John Chambers of Cisco Systems, Sanfota Weill of Citigroup, Wang Chuanlian of Computer Associates, Steve Case of AOL, Michael Armstrong of AT&T, and other behind-the-scenes manipulators of corporate empires orchestrated mergers to expand their business territories. Sumner Redstone of Viacom/CBS reveals that the secret to creating value through change lies in maintaining cooperation and optimism during transformation, thereby driving the company forward. Steve Case of AOL demonstrated exceptional talent by shifting the focus from technology to consumers, understanding what they wanted, when they wanted it, and how to bridge the gap between them.