Marketing Plan Manual - (Third Edition)

Author: (USA) Hrebiniak, (USA) Cooper, Translated by Zhou Peng, Gao Xuehui
Publisher:
Publish Date: 2005-10-01
Features: Developing a comprehensive and practical marketing plan almost determines the success or failure of the entire marketing campaign. This book includes all the key points you need to consider for your marketing activities. Regardless of your level of marketing expertise or the type and size of your organization, this book will help you gain a fresh and clear understanding of your marketing efforts and the entire business operation, and assist you in finding solutions.