Management, Services, and Innovation - A Collection of Research on Business Administration Teaching

Author: Lü Fuxin
Publisher:
Publish Date: 2006-03-01
Features: The mission and responsibility of business management education are to cultivate talents who possess ideal aspirations, humanities, and moral integrity, as well as professional qualities, professional skills, and competitive advantages. This book revolves around the themes of management, service, and innovation, exploring business management education from different perspectives and levels. It covers three aspects of new research theories and ideas: teaching management and student development, teaching reform and program construction, as well as teaching activities and teaching methods. This book is the result of achievements in the teaching, management, and innovation of business management education, achieved by professional teachers, ideological and political teachers, and teaching administrative staff of the School of Business Administration. These individuals, driven by a sense of mission and responsibility for the times and reality, have devoted themselves to frontline undergraduate teaching and management, actively exploring and researching the field of business management education. This book is suitable for reading by university management personnel, administrative staff, and teachers of the School of Business Administration.