Business negotiation

Author: Liu Zhi-chao
Publisher:
Publish Date: 2006-04-01
Features: The importance of business negotiation has been increasingly discovered and valued by market professionals and experts. As a result, the demand for business negotiation theory has grown, and the need for specific strategies and application cases in business negotiation has become even more urgent. In response to this situation, based on years of teaching experience, we have organized the writing of this book on business negotiation. When compiling this book, we strive for conciseness and clarity, using case introductions and case analyses as guides to provide a detailed explanation of the relevant concepts, principles, and strategies of business negotiation. The book adopts a modern, internationally popular structure, with each chapter featuring learning objectives, introductory examples, chapter summaries, key concepts, review questions, and case analyses. The content is rich and the cases are vivid, making it suitable for self-study as well as flexible teaching organization by instructors based on teaching hours. This book is part of the "Modern Marketing Series Textbooks." It primarily targets undergraduate and associate degree students in economics and management at colleges and universities, primarily to meet teaching needs while also catering to social training requirements and the self-study needs of marketing and management executives.