Advertising visual language

Author: Wu Yuhong
Publisher:
Publish Date: 2006-03-01
Features: Design education continues to raise new demands alongside social economic growth. Responding to the needs of the knowledge economy era, it emphasizes design with an international perspective and distinctive Chinese traditional cultural characteristics, which is our current focus and cultivation goal. Design art has entered a period of diversified development. How to better improve the construction of design disciplines, highlight distinctive teaching, and foster a strong innovative consciousness is the social mission of educators today. We focus on accumulating teaching achievements, reading extensively from cutting-edge design discipline books both domestically and internationally. This not only connects theory with practice but also emphasizes the combination of innovative consciousness and the cultivation of working abilities. We believe that this textbook, which embodies the author's hard work, will play a certain role in promoting design education today. Some images in this book are used with the works of students from design departments of Guangzhou Academy of Fine Arts, Jiangnan University, Donghua University, Hunan University of Commerce, Hefei University of Technology, Anhui University, Anhui University of Engineering Science, and Anhui Normal University, as well as the works of Chen Nan and other renowned designers from Beijing, as well as famous domestic and international design masters.