Research on China's Tourism Consumption

Author: Ning Shimin
Publisher:
Publish Date: 2006-04-01
Features: This paper employs a combination of empirical and normative analysis methods to conduct an in-depth study of China's tourism consumption issues, enriching and developing theories of tourism economics and consumption economics. It abstracts theoretical viewpoints and policy approaches that hold guiding significance for China's tourism industry and tourism consumption. The paper focuses on elaborating the comprehensiveness, productivity, and commerciality of the tourism industry, revealing the uniqueness of China's tourism consumption issues. It analyzes the characteristics of China's tourism consumption market, highlighting the main challenges faced by the development of tourism consumption at the current stage. The discussion covers the overall level of economic development, industrial structure upgrading, and changes in lifestyles, particularly the decisive role of national urbanization levels in shaping and releasing the potential of tourism consumption, with forecasts provided. The paper clarifies that tourism consumption, as a new growth point of the national economy, can develop moderately in advance to play a leading role. It analyzes the equilibrium issues in China's tourism consumer goods market, proposing decision-making orientations for development and investment, source markets and preferences, supply and demand, and competition. The paper emphasizes the need to correctly understand and address the dual nature of tourism consumption in relation to population, resources, and the environment, adhering to a sustainable development strategy. It also proposes leveraging latecomer advantages, strengthening government macro-control, deepening tourism system reforms, and other measures to help China become a world tourism powerhouse. This book is suitable for students majoring in tourism and practitioners in the tourism industry.