Five Steps to Winning Customers - 23 Most Guiding Marketing Decision Technologies

Author: Yin Chuan Gao
Publisher:
Publish Date: 2006-04-01
Features: How to make training transferable? How to take action immediately after training? How to transform phenomena into laws? How to make rationality enjoyable? This book offers practical insights to address these questions and helps readers solve issues such as:
—How can entrepreneurs achieve customer positioning?
—How can operators find their true customers?
—How can marketers gain a fundamental understanding of marketing?
The author organizes and presents a wealth of knowledge and methods, breaking through the growth bottlenecks in corporate marketing, eliminating structural stagnation in the marketing system, and assisting businesses in finding strategic dynamic balance in marketing transformation.