Medical Representative Training Course

Author: Lu Youzhi (Editor)
Publisher:
Publish Date: 2006-06-01
Features: With the gradual standardization of the pharmaceutical industry and the deepening of pharmaceutical reforms, the transparency of pharmaceutical sales continues to improve. The original pharmaceutical sales model, which relied on building relationships and giving rebates to achieve sales, has been abandoned by the market. The role of pharmaceutical sales representatives has also gradually shifted from "public relations" back to their primary function of "sales." The publication of this book is aimed at addressing the urgent need of pharmaceutical companies to train a modern pharmaceutical sales team capable of adapting to the new environment.