Beckham's Mystery - An Investigation into the Football God (Includes a free World Cup mascot plush toy disc with the book)

Author: (French) Xavier Rivall
Publisher:
Publish Date: 2006-05-01
Features: David Beckham, the football superstar crowned with the triple golden halo of Manchester United, Real Madrid, and the England national team, has created miracles in his sports career. No matter how globally renowned he is, the youthful British man has always retained a touch of mystery. The "Beckham fever" and "Beckham brand" he has sparked have become undeniable phenomena, yet they have never been analyzed. Now, with the publication of Beckham Mystique: An Inquiry into the Football God, this gap has been filled. This is the labor of love of Xavier Rivall, a French journalist and European football expert, who presents a comprehensive view of the life of this football artist and the monument of media pursuit—Beckham.
How did Beckham ignite the passion of fans worldwide? How did he attract men and women of all ages and levels globally? How did he lead unexpected fashion trends? And how did he become a role model for ordinary people and an icon for the young? Among many similar books, only Beckham Mystique provides thorough and clear answers to these questions with detailed examples, social anecdotes, and cutting-edge market intelligence.
In life, David Beckham plays multiple roles simultaneously. He is both a wealthy tycoon and a holder of the Order of the Empire, yet he maintains an image among the common people and has established a unique personal style. Beckham Mystique delves into this captivating exploration.