Trademark Law

Author: Zhang Geng et al.
Publisher:
Publishing Date: 2006-02-01
Features: A commercial mark is not only an important aspect of commodity circulation but also a powerful weapon for shaping corporate image and participating in market competition. It is an intangible asset that generates credibility and embodies the hard work and wisdom of operators. Improperly using others' commercial marks not only harms the rights of commercial mark holders and consumers but also severely disrupts domestic and international trade orders. Therefore, commercial marks, like other intellectual achievements, have become a crucial protected subject in the domestic legislation of various countries and international intellectual property treaties such as the Paris Convention and the TRIPS Agreement. Commercial mark law is a comprehensive set of legal norms that regulate social relationships arising from the use of commercial marks, the acquisition and loss of commercial mark rights, the exercise and management of commercial mark rights, and the protection of commercial mark rights. From the perspective of legal department classification, commercial mark law is an important component of intellectual property law and constitutes a special law within the civil law department.