News Media Comparison Tutorial

Author: Tu Guangyong / Zhu Xueshi / Tang Mingwen (Editor-in-Chief)
Publisher:
Publish Date: 2006-02-01
Features: The book "Comparative Teaching of News Media" takes today's party newspapers, mass newspapers, professional newspapers, journals, radio, television, the internet, and mobile phones as the research subjects of news media. It elaborates on the historical evolution, current survival status, and respective communication characteristics and business models of various types of news media, and conducts comprehensive comparisons. As a textbook for university journalism majors, "Comparative Teaching of News Media" and its teaching process guide students to consciously focus on the vast and evolving, gradually maturing news media market in society. Students are encouraged to observe and study the actual performance and development trends of various media in the market, mastering the basic knowledge of news media through comparative research to adapt to the ever-changing talent demands in society. As a general read, "Comparative Teaching of News Media" will open a door for journalists and readers interested in the news industry to observe the contemporary vibrant world of media.