Beautiful formaldehyde

Author: Cao Zhigao
Publisher:
Publish Date: 2006-04-01
Features: A literary version of the 2005 beer formaldehyde incident, an authentic novel by an industry insider. This is a story about beer, but it's not just about beer. Because this story condenses the sweet and sour experiences of the author's twenty years in the workplace. It is hoped that everyone can find their own shadow in it. The vast Chinese market is gradually becoming the "last piece of fat meat" in the eyes of many multinational companies. The two major international beer giants, Brand C Beer and Brand T Beer, who have been competing with each other for decades, have launched an unprecedentedly fierce beer war in China. As the marketing directors of the two companies, the local Alvin and the expatriate Xiao Li, a man and a woman, are engaged in a high-level showdown, fighting for their respective masters, and performing a thrilling business war drama. Just as the two of them are both rivals and friends, admiring each other, a "beer formaldehyde incident" in 2005 suddenly pushes both of these foreign company executives to different crossroads in life. This is an authentic novel that comprehensively depicts the inner workings of foreign companies, and a survival record of Chinese employees at all levels in foreign companies. When personal prospects clash fiercely with national interests, how should Chinese people working in foreign companies choose and face it?