Idiom - Little Doctor of National Studies - Timeless Cultural Classics Beneficial to Children's Lives (Color Illustration Children's Edition)

Author: Sun Mingxiao
Publisher:
Publish Date: 2006-05-01
Features: Based on a comparative study of the marketing mature experience of the International Olympic Committee, this book pioneers the integration of marketing theory with the development of intangible assets of the Chinese Olympic Committee. It elucidates the connotation, content, nature, characteristics, and classification methods of the Chinese Olympic Committee's intangible assets from aspects such as marketing environment, product, legal protection, sponsorship, pricing, distribution channels, communication, and organizational control. It also formulates a marketing framework system with Chinese characteristics for the marketing of the Chinese Olympic Committee's intangible assets.