On the Socialist Market Economy

Author: Jiang Zemin
Publisher:
Publish Date: 2006-04-01
Features: Before the 14th National Congress of the Communist Party of China, during the Congress, and after the Congress, Comrade Jiang Zemin, based on the fundamental principles of Marxism and Comrade Deng Xiaoping's thoughts on the relationship between planning and the market, as well as drawing on historical experiences in global economic development and the requirements of the times, not only creatively proposed the goal of establishing a socialist market economy system but also comprehensively elaborated the basic principles of implementing a socialist market economy, as well as the overall plan, policy measures, and steps for establishing and improving this new economic system. Many important new ideas, new viewpoints, and new strategies were included. This book is designed to help cadres, especially leaders, study Comrade Jiang Zemin's discussions on the socialist market economy. The book collects 79 important documents on the socialist market economy by Comrade Jiang Zemin from June 1992 to November 2002, all of which were not previously. This book was compiled according to the outline of the national vocational and technical college planning teaching materials for art and design majors. The main content includes an overview of advertising design, the basic principles of advertising design, the process of advertising design, the elements of advertising design, the creativity of advertising design, the layout and color planning of advertising design, and the artistic expression of advertising design. The book selects more than 170 advertising examples from domestic and international sources. It enhances the visuality of the teaching content, with learning objectives provided at the beginning of each chapter. Reflection questions are included at the end of each chapter. This book is a unified teaching material for vocational and technical college majors in art and design. In addition to being used as a professional textbook, it can also serve as a reference for teaching in other design-related majors and for designers in the advertising industry.