Internet business

Author: Wang Yichang
Publisher:
Publish Date: 2000-08-01
Features: The mad Internet has made the world mad. What is the Internet and its value? What are its development patterns and characteristics? From where does the Internet's impact on businesses originate? What difficulties and obstacles are there in the path of Internet business? How can one carry out Internet business from which aspects and how? All these have become pressing questions in the face of the overwhelming wave of the Internet. Based on case studies, theoretical discussions, and surveys, this book systematically addresses the above issues. Its features are:
1. A comprehensive treatise in the field of Internet business, filling a major gap in the area.
2. Keeps pace with the times and aligns with the hot topics of the century.
3. Bridges the two hot fields of computer networks and economic management.
4. Simple yet profound, blending academic rigor with engaging content. In-depth and fascinating theoretical research in economics and management, brilliant analyses, a harmonious combination of theory and practice, short legends, small stories, and typical cases make it unforgettable.
5. 25 humorous illustrations.
Suitable for managers and professionals in the "new economy" field, workers in industries, commerce, finance, investors, educators and researchers, MBA students, college and university students, and all young, middle-aged, and elderly individuals interested in the Internet and business management.
This book is also suitable as a textbook, professional training manual, reference book, and a gift.