Network dissemination and social development

Author: Wang Shaolei
Publisher:
Publish Date: 2006-04-01
Features: In the information age, from the perspective of a news communication researcher, what news communication faces is not an abstract world, but a concrete society. Everything in the society is intertwined with news communication, and the media are as inseparable as lips and teeth. In other words, the "object" of news communication research is entirely within "society." The author may study the relationship between media and business, evaluate the value of media in the process of social development, focus on the relationship and interaction between media, enterprise construction, and economic development, or explore the special ability of images in the era of reading, explore the cultural heritage role of television media, or focus on the "fashion" media, tracking their birth and development trajectory, conducting near-synchronous research. In short, their characteristics lie in broad horizons, active thinking, and novel perspectives. Their knowledge structure is vastly different from that of previous generations, creating a "generation gap" between them and previous generations in the field of social science research.