World's Top Ten Classic Public Relations Fiascos

Author: Chen Xili
Publisher:
Publish Date: 2006-05-01
Features: This book selects ten typical cases of public relations crises from world-famous companies in chronological order, including the globally sensational "Nestle Infant Formula Controversy" in the 1970s and 1980s, the "Exxon Valdez" oil spill incident in 1989 that triggered the "Anti-Exxon Movement" in the U.S., and the "Tamiflu Incident" of Roche, the world's sixth-largest pharmaceutical company, during the SARS outbreak in China in the spring of 2003. In-depth analysis is conducted on these typical public relations crisis cases to provide enterprises with references for preventing public relations crises, strengthening crisis public relations management, and enhancing their international competitiveness. This book is suitable for all business managers, investors, researchers, MBA students, and other individuals interested in corporate management. This book selects ten typical cases of public relations crises from world-famous companies in chronological order, including the "Nestle Infant Formula Controversy" and the "Anti-Exxon Movement," and conducts an in-depth analysis of these typical public relations crisis cases.