Direct Selling Methodology - (7th Edition)

Author: (American) Stone, Jacobs
Publisher:
Publishing Date: 2006-04-01
Features: This book is set against the backdrop of information technology, comprehensively exploring how to plan, organize, and conduct direct selling activities in the information age, emphasizing the integration of new technologies, new concepts, and new media with existing direct selling strategies and frameworks. Case studies from DellCornpLHer, Staples, StateFarm, and LatingStyles magazines reveal how exceptional direct selling professionals navigate today's global market, how they leverage cutting-edge network technologies to create innovative and powerful marketing methods, revolutionize brand strategies, and enhance customer service skills, while expanding content on the Internet and other digital media and E-business. This book is a bestseller for 20 years in the field of direct selling, an enduring practical guide for direct selling, and a desk reference for all direct selling professionals. After 25 years of development, refinement, and practical testing across six editions, the 7th edition of "The Direct Selling Handbook" is set against the backdrop of information technology, comprehensively exploring how to plan, organize, and conduct direct selling activities in the information age, emphasizing the integration of new technologies, new concepts, and new media with existing direct selling strategies and frameworks. Case studies from DellCornpLHer, Staples, StateFarm, and LatingStyles magazines reveal how exceptional direct selling professionals navigate today's global market, how they leverage cutting-edge network technologies to create innovative and powerful marketing methods, revolutionize brand strategies, and enhance customer service skills, while expanding content on the Internet and other digital media and E-business. This book is a classic work in the field of direct selling, a bestseller since its first publication, and can serve as a desk reference for marketing professionals in China.