How to Expand Business in Consulting and Service Industries - How to Acquire and Retain New Customers

Author: Liu Yang
Publisher:
Publish Date: 2006-04-01
Features: This book emphasizes the concept of "prospects," helping busy consultants and service industry professionals direct their limited time, existing relationships, and various resources toward the most valuable new customers in potential markets, maximizing the effectiveness of their resources. The "customer-centric business method" proposed in this book has been rigorously tested by countless smart, pragmatic, and challenging professionals and serves as a guide for practitioners in developing customer development plans.