Business English Negotiation

Author: He Ying
Publisher:
Publish Date: 2006-04-01
Features: This book is tailored to the current needs of international business in China, combining the teaching characteristics of vocational education and the practical needs of students. It adopts a bilingual teaching model and provides a detailed introduction to the characteristics, principles, and related skills of international business negotiations from eight aspects: an overview of international business negotiations, negotiation psychology, negotiation preparation, negotiation content, negotiation strategies, dispute resolution, cross-cultural negotiations, and the application of negotiation strategies. The book selects numerous typical examples for supplementary explanation and extracts and summarizes the key content of important stages, enhancing the training of negotiation skills and capabilities while strengthening the focus of international business negotiation skills. This book can be used as a textbook for approximately 60 hours of courses in Business English, International Trade, Marketing, Business Secretarial, E-commerce, and related majors in vocational colleges and universities. It can also serve as a self-study book for English enthusiasts aspiring to engage in international business activities.