PHOTOSHOP Advertising Creative and Design Examples Tutorial (Second Edition) (Includes Disc)

Author: Liu Xiaowei
Publisher:
Publish Date: 2006-01-01
Features: This book focuses on the application of Photoshop CS Chinese version in the field of graphic advertising. The book is divided into 11 chapters, briefly introducing the basic operations of Photoshop CS first, and then systematically presenting creative and expressive techniques for corporate image, newspaper and magazine advertising, outdoor advertising, transportation advertising, POP advertising, commercial posters, DM advertising, product packaging boxes, book and CD cover design, combined with a large number of design examples. The book emphasizes equally on commercial design fundamentals, commercial design concepts, Photoshop image processing, and design techniques; theory, operation, and improvement are all included, making it highly practical and operational. The book is very suitable for training teaching and self-learning by readers, and can also serve as teaching materials for various training courses in graphic design, case teaching materials for all levels of schools, and the first choice for self-study for graphic design enthusiasts.