New Marketing

Author: Xu Qi
Publisher:
Publish Date: 2006-02-01
Features: This book consists of 4 chapters: Chapter 1 Sales Skills, Chapter 2 Sales Management, Chapter 3 Sales Psychology, and Chapter 4 Marketing Strategy. Sales Skills is aimed at salespeople, covering how to change, break through, self-manage, and understand basic sales knowledge. Sales Management is the management of the sales system, focusing on how to sell and provide services scientifically, as well as service, retail, and channel development. Sales Psychology is composed of innate strength, the secrets of success, the art of communication, and interpersonal theory. Marketing Strategy is aimed at the management team, analyzing marketing issues from a strategic perspective. The author believes that sales and marketing are the combination of specific business activities, not opposites. This book is suitable for marketing professionals in all industries and university students who aspire to become marketers.