Horizontal thinking

Author: (English) De Bono
Publisher:
Publish Date: 2006-01-01
Features: Building an innovative enterprise is not just about sudden flashes of inspiration from geniuses in a day or two, but rather about the overall innovation of the entire enterprise team. Mr. De Bono's "Six Thinking Hats" once provided us with a new thinking tool and solved many practical problems within enterprises. I believe this book, "Horizontal Thinking," will be particularly beneficial for cultivating the innovation ability of enterprise teams. — Liu Chuanzhi, renowned entrepreneur
In today's world, the importance of innovation is self-evident. So, how can individuals possess innovative abilities? How can enterprises establish a good innovation mechanism and make innovation truly a driving force for development? The book "Horizontal Thinking" answers these questions well and provides a set of practical and effective tools. — Wang Shiqi, renowned entrepreneur
Through a systematic method or tool, rather than relying on the contemplation of one or two creative individuals, to obtain a large number of useful ideas is something many people have dreamed of. Mr. De Bono has made a highly valuable contribution in this regard. The series of thinking methods and tools provided in this book may well become the vitality source for our business world in the next few decades. — Liu Donghua, Editor-in-Chief of China Entrepreneurs magazine
The era when winning the world for decades with just one or two market-leading products or advantages has become a thing of the past. Today's competition, especially, requires continuous innovation. Mr. De Bono's innovative thinking methods, due to their profound theoretical depth and strong practicality and operability, have had a wide influence worldwide. I suggest that not only entrepreneurs, managers, and planners, but also ordinary people, especially every young person, should carefully read this book, believing they will gain something beneficial for life from it. — He Li, Editor-in-Chief of Economic Observer
Every Chinese person hopes that their country is a "brain country," not a "body country." This requires every individual's mind to be vibrant, lively, and creative. If the past 30 years saw us gain a comparative advantage in global competition through the endurance of cheap labor, then the next 30 years should see our advantage come from creativity. "Horizontal Thinking" is a good book that helps improve our creativity. — Qin Shuo, Editor-in-Chief of Caijing Daily
"Horizontal Thinking Method" is suitable for senior management and can also be taught to preschool children. Innovation is no longer the sudden inspiration of geniuses but a winning tool and means of survival that everyone can master. A 25-year summary of Mr. De Bono's innovation research and practice. The most influential classic in innovative thinking worldwide. De Bono, the world-renowned innovation thinking master and "father of innovative thinking," is one of the 250 people who have made the greatest contributions to humanity in history.
In today's world, those who benefit from the "Horizontal Thinking Method" include famous multinational companies such as Microsoft, Panasonic, and McDonald's, as well as special organizations like UNESCO, the White House of the United States, the Young Presidents' Organization, the American Bar Association, and the Beijing 2008 Olympic Games Organizing Committee. It also includes elite figures such as Tom Peters, Philip Kotler, Sheldon Lee Glashow, and Peter Uberoi.
Additionally, in over 10,000 schools in more than 50 countries and regions, including the United States, Canada, Russia, the United Kingdom, Japan, Singapore, New Zealand, and others, people teach horizontal thinking courses to elementary school students and even preschool children, teaching them to "think in the De Bono way." The most influential book for global innovative thinking training.
The "father of innovative thinking" and author of "Six Thinking Hats" combine 25 years of innovation thinking research and practical experience to give you an effective method for continuously obtaining innovative thinking. China Entrepreneurs magazine's Editor-in-Chief, Niu Wenwen, provides a passionate preface. Co-recommended by renowned entrepreneurs Liu Chuanzhi, Wang Shiqi, Liu Donghua (Editor-in-Chief of China Entrepreneurs magazine), He Li (Editor-in-Chief of Economic Observer), and Qin Shuo (Editor-in-Chief of Caijing Daily).
A 25-year summary of Mr. De Bono's innovation thinking research, teaching, and practice! "Horizontal Thinking" is a classic in innovative thinking worldwide, hailed as the "standard textbook for cultivating creativity" and the "most outstanding contribution in the 100 years of world innovation research."
Through his own practice, the author proves that creativity is no longer the old-fashioned brainstorming or the sudden inspiration of artists, but can be obtained through the systematic method of "horizontal thinking," and is a winning tool and means of survival that everyone can master. This book is suitable for various government agencies, commercial organizations, and other fields, as well as creative professionals in advertising, marketing, design, and anyone who wants to solve problems, change lives, and achieve success through innovation.