Automotive Sales - Differentiated Marketing Strategies and Techniques for Cars

Author: Li Xinyu
Publisher:
Publish Date: 2006-04-01
Features: This book provides a comprehensive overview, elaborating on factors influencing car sales, the practical significance and technical principles of differentiated marketing, as well as skills and methods close to real-world scenarios with practical value. It covers topics such as the selling points of car brands and differentiated marketing, the selling points of car products and differentiated marketing, and the selling points of car services and differentiated marketing. Suitable for senior management, marketing departments, 4S shop managers, sales personnel, customer service staff, and readers with an interest in car products.