New Marketing - The Entire Art of Product Promotion

Author: Xu Qi
Publisher:
Publish Date: 2006-02-01
Features: This book consists of four parts:
· Sales Skills: Comprising change, common sense, breakthrough, and self-management, it is aimed at salespeople.
· Sales Management: The scientific management of sales, including sales systems, scientific selling, service, retail, and channel development—topics of concern to sales managers.
· Sales Psychology: Comprising innate power, the secrets of success, the art of communication, and interpersonal theory, it is designed for all marketers.
· Marketing Strategy: Diagnosing corporate marketing issues from a strategic perspective, it is targeted at corporate management.
The book has four chapters: Chapter 1: Sales Skills, Chapter 2: Sales Management, Chapter 3: Sales Psychology, and Chapter 4: Marketing Strategy.
Sales Skills explains how to change, break through, and manage oneself, as well as common sales knowledge, for salespeople.
Sales Management focuses on the management of sales systems, teaching sales managers how to sell scientifically, provide service, and develop service, retail, and channel strategies.
Sales Psychology includes innate power, the secrets of success, the art of communication, and interpersonal theory.
Marketing Strategy analyzes corporate marketing issues from a strategic perspective for corporate management.
The author believes that sales and marketing are the combination of specific business activities, not opposites. This book is suitable for marketing professionals in all industries and university students aspiring to become marketers.