Intangible asset management

Author: Ye Chenyi
Publisher:
Publish Date: 2006-04-01
Features: This book systematically proposes the basic theories and practical content of intangible asset management from a fresh perspective in the knowledge economy, mainly including the definition and characteristics of intangible data management, intellectual property management, intangible asset crisis management, operational management, evaluation management, macro-management, and corporate intangible asset management.