Public Relations: From Theory to Practice

Author: Zhang Jian
Publisher:
Publish Date: 2006-01-01
Features: This book consists of twelve chapters, systematically elaborating on the origin and development of public relations as a discipline, as well as the scope and fundamental theoretical knowledge it encompasses. It also provides vivid case studies with strong practical significance based on public relations activities, effectively combining theoretical and practical aspects. It serves as an excellent textbook for higher education in public relations, meeting the needs of contemporary public relations teaching.