The brand is the sword: the core force driving corporate competition.

Author: Qiushui
Publisher:
Publish Date: 2003-01-01
Features: In today's era of economic globalization and knowledge, we are still unclear about who the true "wolf" is, we don't know how to use the WTO net to capture the "wolf," and we dare not use the WTO gun to eliminate the "wolf." Then our future has only one option: wait and see! If you have the vision of a county, you can do business in a county; if you have the vision of a province, you can do business in a province; if you have the vision of the world, you can do business in the world. In the current era, if a company cannot have a loud brand, I really don't know what else it has? It has no real future! Bosch Management Library. The author has been engaged in enterprise management for over 10 years. He has set up brand columns in numerous newspapers and magazines such as People's Daily, Manager's Daily, and Breakthrough Magazine, publishing more than 400 articles with nearly 2 million words. The "3351" on-site management method he founded and promoted in 1994 won the "National Management Achievement Award," and the book The Last Business War he created in 1998 won the Third Prize of the 6th Philosophy and Social Sciences Achievement Award of Jiangsu Province. Brand Success Stories is the author's second book commenting on hot issues in brand competition. The entire book adopts a literary writing style, combining the author's rich corporate experience, keen journalistic perspective, and calm philosophical thinking, making many chapters widely recognized by all sectors of society during the writing process.