Principles of Management

Author: Du Minghan
Publisher:
Publish Date: 2006-04-01
Features: This book is one of the "Basic Textbooks for Higher Vocational Education in Finance and Economics." Based on a concise introduction to the origin and development of management theory, it systematically discusses the fundamental concepts of management, the content and learning methods of management, organizational culture, management responsibility, management ethics, and management principles. The book provides a detailed introduction to the four major management functions—planning, organizing, leading, and controlling—and offers a brief analysis of new trends in management development. The main features of this book are its emphasis on popularizing basic management knowledge, highlighting the application of fundamental skills and management arts in the management process, and strengthening classroom and extracurricular practical training based on the characteristics of management courses and students' cognitive levels. This book can serve as a textbook for vocational colleges and universities in finance and economics or for related majors in other institutions, as well as a training manual for business operators and management personnel in enterprises and organizations.